Title: Online Marketing Specialist
Reports To: CEO

The Online Marketing Specialist is a valued member of the Danforth Pewter Marketing Team. The Online Marketing Specialist collaborates with the CEO and marketing leadership to develop smart and effective online marketing and merchandising plans for all Danforth Pewter’s online properties (including but not limited to danforthpewter.com, shirleypewter.com, and social properties.) The Online Marketing Specialist is eager to use what they know and learn about online communication and community building in conjunction with effective, time-tested direct marketing and merchandising tactics to ensure Danforth Pewter meets our growth goals and builds our online channel to be a significant driver of growth and profit.

Responsibilities:
• Collaborates on and implements all online traffic-generation efforts including but not limited to search engine optimization, search engine marketing and social marketing. Ensures all online traffic generation efforts are tracked and evaluated and uses those evaluations to drive continuous improvement.

• Facilitates the effective management, production, deployment and tracking of all e-mail marketing efforts including but not limited to traditional “batch & blast” e-mails and site event triggered e-mails. Ensures all e-mails resolve to appropriate online destinations and all linkages from e-mails are tracked ultimately to the desired action (e.g. visit, order, etc.) Maintains an ongoing history of all e-mails and tracks all e-mail key performance indicators.

• Collaborates with the CEO and Marketing Leadership to develop and execute smart online store information architecture and merchandising plans designed to maximize our target customer’s ability to find our online stores, shop our assortment and make a purchase. Uses sales data to drive online merchandising to optimize sales.

• Is the resident social marketing expert ensuring all Danforth Pewter social properties are well managed and are an effective representation of our brands. Identifies new and emerging social marketing opportunities and recommends smart and effective expansion of the Danforth social marketing portfolio. Ensures all social marketing efforts are tracked and analyzed as much as possible and keeps senior leadership up to date on progress in this exciting new frontier.

• Is the primary point of contact for all online venders and solution providers and the Danforth expert on the online store platform, ensuring that Danforth is making optimal use of all features and functions.

• Ensures all online properties are tagged for analytics and regularly gathers online analytics data and analyzes and reports on online performance. Makes recommendations for continuous improvement.

• Keeps an eye open for new online growth opportunities including a wholesale web site, mobile and shopping portals (e.g. Amazon, eBay, etc.)

• Collaborates with the marketing team on new product development, e-mail campaigns, retail catalogs, print advertising and in-store events.

• Other responsibilities as assigned.

Skills:
• A born entrepreneur who can sense opportunity.

• A passion for web marketing and an inner drive to stay current with the many rapidly changing facets of web marketing.

• A detail-oriented self-starter who loves a challenge and lives to grow businesses.

• Excellent communicator and listener with strong interpersonal skills. Consistently demonstrates positivity, diplomacy, decisiveness, problem solving.

• Highly organized and able to juggle priorities with grace and ease.

• Excellent analytical skills and an ability to “see clarity in the chaos.”

• Excellent written and verbal communication skills.

Qualifications and Experience:
• Minimum 1 year experience in a digital marketing or equivalent experience.

• A passion for digital communication and a strong point of view concerning marketing strategies and what it takes for brands to be digitally relevant.

• A current knowledge of all digital communication channels and insight into emerging digital communication channels.

• Exposure to statistical analysis and a proven ability to translate numerical output into prosaic analysis that is clear and easily understood by laypeople.

• Working knowledge of Mac OS, Windows, Microsoft Office including proficiency in Excel, Microsoft Project or a comparable project management software package, and i-Work.

• BA or equivalent experience.

To apply, email cover letter and resume to Bram Kleppner at bkleppner@danforthpewter.com.